This method makes it possible to very quickly identify

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Ex. white paper, webinar, e-book, templates, sample, free trial, etc. Advertising : ultra-inciting and personalized content that allows you to arouse the interest of an audience that is still poorly informed about your offer. Also read: Content marketing: how to generate leads with your content 6- Configure your campaigns from your marketing automation tool To effectively carry out a lead generation strategy , we strongly recommend that you equip yourself with a marketing automation tool with which you can.

Define your scoring rules for your leads : lead scoring Phone Number Data allows you to automatically allocate a score for each of your leads based on criteria defined upstream.  qualified contacts and pass them on to the sales team. Thus, you gain efficiency by prioritizing prospects and maximizing lead-customer conversion rates. Define your rules for handing over to salespeople : you must define in advance the qualification criteria which will automatically trigger the alert to customer managers.




Information concerning the maturity of the latter must be included so that the salesperson can adapt his speech and meet the expectations of the lead. Create your scenarios and your emails: thanks to the development of scenarios, marketing automation is the ideal method for contacting your leads at the best time. Frames can range from the simplest configuration to the most complex.