February 2017: Calendar of Marketing Actions for Restaurants

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February is here, a month where sales drop by a certain percentage in many restaurants due to having fewer days, but we can still find dates that are very productive for most businesses in our country, and the hospitality industry can also take advantage of that.

In February we have some deeply rooted and traditional festivals and celebrations that we can turn into an increase in the turnover of our restaurant during those days. In this month's article, we suggest some marketing ideas so that during those dates you can maximize your restaurant's profits.

The most famous holiday for lovers: Valentine's Day
It needs no introduction, and you're probably WhatsApp Number Database already thinking about what you're going to do in your restaurant on February 14th. This year it falls on a Tuesday , the day that statistics say is the worst day of the week for the hospitality industry, so it will be great for increasing turnover and changing the figures.

If you are a restaurant with a romantic atmosphere, all you need to do is take actions that increase your visibility so that your business is the one chosen by couples on that day . To do this, use all the channels you have to promote yourself, such as social networks, your website, as well as online and offline ads.

In addition to this, we recommend that you create a set-price menu that includes drinks and has a special Valentine's Day touch . In order to differentiate yourself from the huge offer that your potential customers will see during those days, add details that make the difference.



If you are a restaurant with a romantic atmosphere, all you need to do is take actions that increase your visibility so that your business is the one chosen by couples that day.
Grand Hotel Durango
A different dessert for that date, a musician playing the piano or the saxophone in the background, a glass of champagne as an aperitif, special decoration in your room so that the couples feel at ease, a limousine service to make your clients' night unforgettable, etc. It doesn't have to mean a major expense, but rather the opposite, it should be an investment to increase your turnover.

You can give each table a gift when you hand over the bill, some chocolates presented in a nice way, or a flyer inviting them to participate in a raffle that gives them the chance to win a free dinner for two on another date.

And if your business is not one of the most romantic, you can turn that day around to make it attractive to your audience. For example, if your restaurant is family-friendly, include in your promotion the option of celebrating Valentine's Day with the family. Many young couples who have small children and cannot - or do not want to - leave their children in the care of someone else, go out to dinner with them. You can use this situation to your advantage.