Practices apply to our company

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The winning approach requires the company blog to answer the prospect's questions. Search engines constantly update the algorithms that define the ranking of web pages and the trend is increasingly moving in the direction of understanding the intentions of users who perform a search. Use your content to respond with useful and relevant information to the doubts of your target audience and the results will not be long in coming.

Length of articles There are two schools of thought regarding the right length for blog posts: the wedding photo editing service shortest formats range from     to words, while the longest ones reach around         . Lately we often talk about the importance given by Google to the length of the articles that they would be more likely to rank better than short ones. Read also: better    post of          words or    of       ? Even in this case, however, it is good to rely on the analysis of statistics, another cornerstone of inbound marketing. Start by writing short articles that are quick to produce and easy for visitors to read.



If you manage to achieve a good positioning thanks to these posts, keep going, but if you continue to fight for rankings, take a test witB  word content. For the experiment to be valid, write more in-depth articles on a topic already covered in the  -word post that didn't rank and target the same keywords so you can compare performances.  Blog subscriptions We have seen how blogging provides significant support for SEO optimization, but remember that content is written for readers, not just for Google.