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Research indicates that live streaming encourages greater audience engagement and retains viewers longer than a pre-recorded video. Live videos are an opportunity for your business to create engagement while showing your customers your business in action. Facebook live for example is a great tool here live videos can provide times more conversions than other forms of content. Video is also becoming powerful SEO-friendly content. Google uses artificial intelligence to determine and understand the contents of the audio tracks present in videos, and if we then add the use of subtitles we will have video content that performs beautifully in the SERPs.

Note among other things how easy it is to "translate" a video into a single audio, a podcast, or even transcribe it , thus making this type of content agile and versatile, which allows you to use the same project in various forms, even spread out in time. Forbes , one of the most seo expater bangladesh ltd famous economic culture magazines in the world, calculates a -fold increase in the amount of users listening to podcasts in the last decade, and projects this figure to grow. As with video content, the podcast can contain contributions from third parties customers, guests and/or the inclusion of paid advertising, also used by podcast authors with substantial downloads let's say per episode, to give you an idea.



Educational podcasts are increasingly in demand and will be even more so next year. There are already many podcasts aimed at companies and entrepreneurs that have achieved some popularity. They offer first-hand information, tips and advice on a variety of topics . They are created for specific targets and focus on providing answers to the most common user questions. It's easy to see why their potential as a content marketing tool is enormous. According to data from Podcast Insights , there were approximately two million podcasts totaling over million episodes in.