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According to Hubspot, as many as of marketers used Instagram in influencer campaigns in . This number is expected to increase in the US by . in .Every marketing campaign, including those with influencers, starts with a conversation about the brand's goals. Expectations, precampaign it isdefined in the brief, help the marketer estimate the overall outline of the campaign. Distribution channels, formats, content, duration of the campaign, as well as the "type" of influencers microcampaign it is, nanocampaign it is, macrocampaign it isinfluencers, celebrities need to be considered. Although there are many possibilities, this article will present the forms of cooperation with influencers that are worth paying attention to in.

Inviting creators to create brand content One of the possibilities of cooperation with influencers is to hire them to create content for brand channels. This phenomenon is especially popular on TikTok. This is a beneficial option for several reasons audiences trust creators they know and warmly welcome their wedding photo editing service content on brand channels . Moreover, the influencer knows the atmosphere and requirements of the audience very well, so creating content comes very naturally to him. An example of such activities can be seen, for example, on the Clipper Polska channel, where invited creators create product videos "in line" with TikTok trends.



Thanks to these activities, the brand naturally builds its awareness in the target group.cooperation with influencers Source TikTok Clipper Polska . Live Shopping As he saysForbes.com, this form of sales will continue to grow in strength. Live trading is particularly developing in China, and the form of sales itself has increased by over USD billion in recent years. The trend originates in the fashion industry, which focuses on the sale of clothes, accessories and additions. To take a closer look at the phenomenon, it is worth following the Sales Broadcasts / Live Broadcasts group on Facebook.Why do customers love this form of shopping.