Visual branding is the sum of many things

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Visual elements can give your brand a unique identity as well as can drive you to make great decisions in your eCommerce marketing strategy. It can even bring an increase in revenue, which can reach up to 23%. Visual branding is a great tool for attracting visitors who tend to become potential buyers, with the help of marketing tactics. So here are 10 Do’s and Don’ts that can help you with your visual branding. 1. Pick Brand Colour As a marketer, you may think that brand color is a secondary component in brand success. However, brand color is pretty important for your brand identity. You can express the desired emotions of your brand through a great choice of colors.

Good marketing gives much importance to color choice as it can have an impact on the   Email List decision-making of your potential customers and buyers. 85% of buyers will make their product choice taking into consideration the color of it. 2. Pick Proper Image Types Selecting imagers in terms of quality, relevance, etc, does play a role. Will it play a fundamental role? Of course, it will. Images and photos are an inseparable part of visual branding and can create a tough consumer-business relationship. In the world of digital marketing, image choice is known as a great-working strategy, which can promise you high conversion rates and sales.



“Choosing your theme is also as important as the images that you will upload so it’s important to make good use of existing preset templates to make a uniform content theme that you would like to showcase.” User experience can have a very important role. If you do not manage to make a good choice of images it can ruin your business performance. Some important points that you need to pay attention to are: Image Quality Relevance to your Brand Engagement with a “call to action” button Right size, format as well as SEO Optimization, like image alt attributes and small size 3. Set your Brand apart from your Competitors The huge choice in the online marketplace makes the process of leading a successful business a little tricky and challenging. What is the solution? Competition is not something that you need to avoid.