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In short, check: language style; spelling and syntax (grammar); message content; images and links; scannability; CTAs; subscription cancellation option. The 4 best Email Marketing tools ADVERTISEMENT Now we will see some interesting tools for your team to use in Email Marketing. 1. Hubspot Hubspot offers one of the most complete automation solutions on the market. For email management, it provides tools for editing text, configuring triggers to send them automatically, as well as data analysis. You can monitor all messages, check associated rates (click, open, etc.) and perform A/B testing.
2. Mailchimp Without a doubt, one of the greatest Digital Marketing Phone Number List tools, Mailchimp allows advanced solutions. One of them is base segmentation , which allows you to optimize your communication and obtain better results. This and much more is available with a simple and intuitive to use interface. ADVERTISEMENT 3. RD Station RD Station is an automation system that has a large market share for this type of products in Latin America. With it, the company can organize its contact lists, nurture its leads , analyze the results, as well as integrate Email Marketing with the management of social networks and landing pages.

4. Active Campaign To manage your contact base efficiently, you also have Active Campaign, which focuses on automation . Your team will be able to communicate with lead categories intuitively, with cards and drag and drop functions. It also allows integration with platforms such as Unbounce, Dropbox and Shopify, as well as the generation of reports for data analysis. Extra: do not confuse the RSS subscription with the newsletter Many people ask what the difference is between an RSS subscription and a newsletter.
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