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the investment allows identification of failures in the operation. In other words, it is a way to discover activities that are causing more harm than good. It is fair to say that, ultimately, investing in strategic analysis can be a lucrative activity. What are the types of analyzes that exist? Throughout the text we mention that there are different approaches to carrying out strategic analysis. Even though your objective and modus operandi are similar, each one has
different characteristics and may be appropriate for one situation or another. T SWOT Analysis or Fax Lists SWOT Matrix Also known as “scope analysis”, it was developed by Stanford University in the 1970s. Its name is an acronym for the 4 elements that form the basis of SWOT: ADVERTISEMENT Strengths ( strenghs); Or opportunities (opportunities); Weaknesses ; Threats ; Knowing the meaning o

f each letter, we can now understand how this strategy works, right? This analyzes the positive and negative points of the operation of a business, both in the internal and external environment, separating them as follows: strengths : internal and external; opportunities : external and positive; weaknesses : internal and negative; threats : external and negative. The SWOT analysis is simple to execute, making it an excellent option for small companies or companies with less investment power, but it is also used by large corporations. With it, the management body can
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