IBM Think City Trying

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They specifically added QR codes to the inside of taxis in larger cities. When a consumer scanned the code, they were directed to a download page for an ecommerce shopping application . The brand achieved tremendous results, which led it to expand a similar Marketing campaign in other high-traffic areas. Source: Forbes 4. Chatbot - Alexa It's hard to imagine Amazon's Alexa as a chatbot, but that's essentially what it is for the online mega retailer. When a customer asks you a question about a particular product, you offer advice and options for purchasing that item with voice commands.


This is a good example of how Interactive Marketing is becoming a part of Gansu Mobile Number List our everyday lives. What started as a way to drive Amazon sales is now an integral part of how we manage our homes, stay organized, and engage with Artificial Intelligence in daily interactions. Source: Chatbots Life 5. Virtual event: NBA restart during lockdown For many companies, the global pandemic was a great catalyst to participate in virtual events. However, the way the NBA did it was a great example of how to give your audience an interactive experience while still keeping the brand alive. By using the Microsoft Teams platform, they were able to give fans a way to watch NBA games live.





In return, live webcam footage of the fans was broadcast in the stands to give the players the feeling of playing in front of a real crowd. During a difficult time that could have made it difficult to interact with their favorite teams, fans received a memorable interactive experience. Source: Microsoft 6. Interactive ebook: IBM Think City Trying to read a report from a technology company can be difficult. In fact, even those who really enjoy those things sometimes get a little bored. That's why IBM's Think City is such an amazing example of interactive content. Using animations and a “choose your own adventure” path, the audience can select different industries by clicking on the illustrated buildings. Within those paths is tons of great information about how the company is helping to make those niches a better place.