Strong product branding

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If you don't invest anything at all in product branding , you'll end up with a sea of ​​bland, poorly defined products. And your sales will prove it. The real question is not whether it is worth investing, but how much you should invest in product branding. And that will largely depend on the size of your company and the margins of your brand. This part is not rocket science: Global mega companies spend a lot on their product branding. Startups spend much less. But we've all seen examples of brands that should have spent more, right? We're talking confusing, vague product names with amateurish-looking logos.


What makes a strong product brand? Creating a product brand is Phone Number List not difficult or complicated. Create a fantastic one? That's another story. There are many intangibles at play in the area of ​​product branding, as with branding strategies as a whole. There is no compelling reason, for example, why Amazon or Google do particularly well. These terms tell us nothing about what these companies do and barely hint at anything tangible. But we'd be foolish to say that Amazon and Google aren't effective brands. They certainly are.





So, there are some intangibles at play here. We have identified several principles that we will tell you below, their implementation will help you move towards creating successful and memorable product branding. 1. Strong product branding differentiates itself from the competition (even internally) First, strong product branding creates differentiation. When you see any Pepsi product (the family of soda product brands, not the parent company), you instantly know it's a Pepsi product. Even if it's that weird new Zero Sugar Mango or the failed Crystal Pepsi, within seconds we know they're Pepsi drinks. We are not confused for a second that Pepsi is a Sprite or a Coca-Cola or a beer. This differentiation is essential with the competition.