Furthermore, this method was inexpensive

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Xerox and brought enormous benefits. Another more recent case happened on Netflix and, therefore, in our homes. Maybe you have never heard of “binge watching” but you have surely practiced it. It's what we call binge-watching here. That is, watching an entire season of a series in one day. The online content subscription company commissioned anthropologist Grant McCracken to conduct research on the patterns and behavioral changes of watching TV, which led to the decision to incorporate this function. In his own words, his results led to this way of seeing as “a contemplative and intelligent way of watching a certain type of television. It allows us to have a unified vision of the work and should be compared with immersion in reading.” Of course, like everything, with head and responsibility.

Ethnography and UX: providing value in all steps. Thinking about and counting on the user from an ethnographic model is useful in several ways to find information that improves products and services in general Brazil Mobile Number List Helps discover new functionalities (At General Motors, cars were seen as an extension of the office. I'm sure many salespeople will be happy that you can drive and talk on the phone wirelessly). To discover the errors and possible improvements (if your page does not work as you think, do not hesitate to call us. We will help you) To reveal important emotional links that users may have with the services and products they consume. To stimulate the designers' own creativity , by generating new points of view.Interviews: How you ask questions really matters February , Est.



Reading: minutes Photo by Emily Morter on Unsplash All researchers have their own style of asking questions, but it is very important to be aware that the way they are formulated will affect the test user's response, it could even change it completely. User interviews are a valid research technique throughout the design process, but are generally carried out in the early phases. If we do interviews before starting to prototype, we obtain very valuable information on how to meet the real needs of users instead of starting from hypotheses. Additionally, we gain much more light on users' mindsets, behaviors, preferences, and frustrations. The benefits of user interviews They are an easy way to understand what is important to users and how they think the product or service can be improved . It is a good technique before starting to design, to generate information that helps create user personas , journey maps and other tools. It is also useful to provide more depth to field research.