With an adequate tone of voice

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And start communicating with those people, using content designed for this purpose. . For this reason it is necessary to carry out an analysis of buyer personas, ideal types of possible buyers with specific characteristics to know and needs to satisfy . Produce only promotional content You arrive on social media, open your official pages and start writing posts hoping to find new customers. So you use these sharing tools to do direct, unabashed promotion.

This could be the mistake, you missed Email Data the point of your presence on social networks . You are not here to scream and stomp your feet but to create communication. And to become a point of reference. Obviously for that famous niche that we mentioned in the previous paragraphs. To do this you should follow the golden ratio of social media, i.e. the ideal proportion that allows you to create a social editorial calendar worthy of the name. What are the values ​​to keep in mind in these cases? Very simple.




Because social media doesn't work Why don't social media work? As the Buffer graph suggests, you can get good results by sharing content based on external sources for a good 60%. Then you continue with posts that concern you (blog articles, posts related to office life, personal storytelling) and finally everything related to promotion. This is a good combination. Do you score on a social network that doesn't interest you? Could creating a business Facebook page be a good idea? Of course, it's a solution that's valid for everyone.