Understanding is facilitated

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Pture information from your potential customers, you are missing an incredible opportunity to convert new consumers and a sensational way to expand your business. An efficient and intelligent way to convert your visitors into prospects is to create incredible landing pages , which further awaken the curiosity of your future new client for topics related to your area of ​​activity. How to analyze the impact of the leads generated? ADVERTISEMENT There are countless metrics that you can use to accompany this process, so it is essential to pay attention to the main ones. We will only talk about the most important metrics to accompany

our lead generation strategy. Number of leads An obvious metric is to Chinese Australia Phone Number List closely monitor and define monthly, quarterly and annual objectives, always aligned with the company's objectives. Therefore, it is essential that you inform your Marketing and sales team how many leads should be generated during a certain period. Understanding is facilitated when there is a dashboard shared between both groups. Acquisition channels We monitor month by month which actions were effective and which were not, based on the improvements proposed in the previous month, that is, there are always ways to improve the actions of the coming months based on the data presented previously. The person in charge of the Marketing team must ensure the monitoring of the channels that we have discussed on this occasion through the



use of micro metrics. Marketing Revenue The Marketing of every company is the engine that pushes towards growth, so we have the responsibility of generating a certain value in income every month, always remembering that the more visits, the more leads/MQLs, the more clients, the more income. This metric is also defined based on the company's business objectives. killer strategies to generate leads There are many strategies for lead generation, some have already been verified and proven to be efficient, but this environment is changing, so it is necessary that you do tests. We will present some strategies that can optimize the growth of your lead base: Blog Having a