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In this case, the owner of the brand gives up limited management and operation rights, only in exchange for financial compensation and for a period of time that can be renewed. With this transfer of nonexclusive rights, the owner has no control over the operations of the temporary owner. In summary: Franchising is a contractual business relationship between the franchisor and the franchisee, which involves training and assistance from the former to the latter , with monetary remuneration from the latter to the former. where the owner of a brand transfers rights to use the brand to a third party, without training or assistance, and where the owner has no control over the operations.
He is only limited to receiving monetary compensation. The history Belarus WhatsApp Number of franchises Do you know which was the first brand in the world to exploit the franchise system? None other than the American Singer, specialized in sewing machines. Singer's owner, Isaac Singer, created this licensing system for other people to distribute and sell his machines globally. Now, the th century is "the century of the franchise." In the United States, this concept was developed in a fantastic way, and another of the wellknown companies that exploited it was the wellknown McDonald's, or we can also put Burger King here.
The s was the time when this form of business was successfully tested on American soil. The following two decades were about internationalization, positioning itself in other countries. Already in the s and early st century, the system continued the pace of international expansion and application in various areas or activities of society. Characteristics of a franchise If you are interested in this new and updated business model , it is important that you know its most relevant characteristics: It is a fully tested system, consolidated worldwide, no improvising! Training and technical advice for those who will develop it as franchisees, as well as ongoing support from their franchisor.
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發表於 2024-3-6 18:49:57