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Bad call.Instead, you should…**Cough** Write brand new, cohesive ads that aren’t full of 15-character phrases stitched together **Cough**Seriously, though. If you do find yourself using some of the information that you used to have in your ad extensions, simply rewrite them to convey a different set of complementary information.adwords ad extensions to use with expanded text adsNow, there’s a good chance that by straying away from using disjointed phrases in your ad copy you don’t actually overlap with your ad extensions at all.
That being said, you should conduct a full audit of your Google Ads account to determine Benin WhatsApp Number what’s worked and what hasn’t. This’ll allow you to hit the ground running and move right into spit testing ad copy.TL;DRReview your ad extensions to make sure they’re still unique (otherwise Google will pretend they don’t exist).ETA Sin And7: Forgetting about BingGoogle isn’t the only platform on the block with Expanded Text Ads, folks.

Microsoft Ads got ‘em too, and you’d be a fool to forget about them.Bing’s ETA’s actually appear to be competing with AdWords quite well; based on our client data, Bing ETA’s average about 7% CTR on search.expanded text ads on BingInstead, you should……follow the rest of the advice I’ve given you on Bing, too!The platform has its nuances, but for the most part, writing better Expanded Text Ads is a platform-agnostic activity. Just focus on including an emotional appeal or creating urgency in the headlines, positioning your brand as an authority in the description, and watch the leads pour in.TL;DRRemember everything you just did over on Google Ads?
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