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There is a tendency to simply say, "Don't mission, vision, and values all refer to the company's goals?", but this time we asked Mr. Mogi, representative of Co-Creations, to talk about the definitions as follows. Ta. ・Mission: ・Vision: What kind of world do we want to realize? ・Values: What do we act on each day? In addition, while the mission, vision, and values set the direction for the company, they also have a significant impact on management tactics and strategies themselves. Although the mission, vision, and values are important, they tend to become mere tokens, such as merely affirming the status quo or simply verbalizing them.
On the day of the event, he taught us the key points to prevent mission, vision, and values from becoming mere shells. The founder's vision is to create Calpis undiluted solution. He talked about how to spread the vision within the company, using the example Phone Number List of Calpis as follows. Mr. Unno, CEO of CarpeDiem : ``At the time of our founding, the president's vision was to create just one drop of Calpis undiluted solution.However, as the organization grew from there, each business section became different. A vision for the organization as a whole exists when various elements are mixed together to form a vision for the organization. It turns out that sharing a pure vision at the undiluted level is not the only correct answer.

The vision of the organization is realized by the mixture of individual visions. I also thought that this would lead to achieving my personal vision. It would be great if we could create a comfortable organization. Practitioner storytelling We spoke to Mr. Tabuchi, president of Shippino Co., Ltd. , and Mr. Iwakami, president of GIG , about this year's TTT theme of Mission, Vision, and Value . In the talk, he talked about the history of the company's founding and the changes in direction of the expanding organization. Mr. Iwakami's idea of mission, vision, and values is based on the following two points.
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